If you’ve been keeping an eye on the luxury real estate market in Upstate South Carolina, you’ve probably noticed one thing: it’s heating up fast. Luxury home sales are up more than 20% year-over-year, and inventory levels have reached over six months of supply — meaning buyers finally have more options to choose from.

So where are luxury buyers heading? In this guide, I’ll break down the most in-demand luxury markets across the Upstate — from walkable downtown Greenville neighborhoods to the Eastside’s country club lifestyle, Five Forks’ family-friendly estates, and the premier lakefront properties on Lake Keowee.

Whether you’re relocating, upgrading, or just beginning your luxury search, here’s the insider’s view on where to look — backed by local data, market trends, and firsthand experience from helping over 94 families buy and sell in 2024 alone.

Why Luxury Buyers Choose Greenville, SC

Greenville has become one of the fastest-growing cities in the Southeast for good reason:

• Lifestyle: Voted one of the South’s Best Cities and Friendliest Cities by Southern Living.

• Location: Less than 1 hour to the Blue Ridge Mountains, 3.5 hours to the beach, and quick access to I-85, I-26, and I-95.

• Connectivity: Greenville-Spartanburg International Airport (GSP) has been ranked the #1 Small International Airport in the U.S.

• Value: Luxury homes start around $800,000 — significantly less than comparable markets in Atlanta, Charlotte, or coastal cities.

For buyers looking for convenience, beauty, and value, Greenville offers an unmatched mix of small-city charm with big-city amenities.

Downtown Greenville Luxury Homes

If you’re dreaming of walking to restaurants, concerts at the Peace Center, or events at Unity Park, downtown Greenville is where you want to be.

• Market Snapshot:

  • 180 luxury properties listed in the past 6 months

  • Average sales price: $1.4M

  • High sale: Just over $3M

• Neighborhoods to Watch:

  • Augusta Road – Known for historic charm and tree-lined streets.

  • North Main – A favorite for families and professionals alike.

  • Chanticleer & Alta Vista – Surrounding Greenville Country Club, featuring some of the city’s most established luxury homes.

  • Tindal Place – Maintenance-free single-family living within walking distance of the new County Square redevelopment.

• Condo Developments:

  • Falls Tower (Camperdown) – Modern high-rise living.

  • Poinsett Corners – Adjacent to the Peace Center.

  • The McDaniel – New York-inspired luxury condos starting at $1.8M.

• Lifestyle Perks: Michelin inspectors are coming to Greenville, and the dining scene is booming. Favorites like Scoundrel and Table 301’s new French-inspired concept highlight why downtown buyers love living here.

Eastside Greenville Luxury Homes

The Eastside is home to country club luxury and bespoke communities.

• Market Snapshot:

  • 70+ luxury listings in the past 6 months

  • Average sales price: $1.1M

  • Range: $800K to $3M

• Top Neighborhoods:

  • Thornblade – Surrounding Thornblade Golf Club, with homes 3,500+ sq ft and many with basements. Jay Haas himself is a founding member.

  • Hartness – A 500-acre master-planned community with estate and village-style lots, restaurants like The Patterson, and future retail expansion.

• Other Mentions: Barrington Park, Plantation on Pelham (gated), and Hudson Pointe (new Toll Brothers build).

• Why Buyers Choose Eastside:

  • 20 minutes to downtown Greenville

  • 10 minutes to GSP Airport

  • Country club living with premier schools

Five Forks Luxury Homes

Five Forks has transformed from a rural crossroads into one of Greenville County’s most exclusive luxury addresses.

• Market Snapshot:

  • 21 homes sold in the last 6 months

  • 12 sales over $1M

• Top Neighborhoods:

  • Spaulding Farm – Resort-style amenities.

  • River Walk – Known for its trails and green space.

  • Kingsbridge & Cobblestone – Gated luxury communities.

  • Southampton – Among Greenville County’s highest-priced sales.

  • Stonebrook Farm & Maxwell Farm – Private, gated options off Highway 14.

• Why Buyers Choose Five Forks:

  • Zoned for top schools (Bells Crossing, Oakview, Riverside)

  • Convenient to Woodruff Rd, I-85, GSP Airport

  • 20–30 minutes to downtown Greenville

Lake Keowee Luxury Homes

For lakefront living, nothing in the Southeast compares to Lake Keowee.

• Market Snapshot:

  • 150+ lakefront homes listed in 6 months

  • Average sales price: $2M

  • Median: $1.6M

  • Range: $1.5M to $5M+

• Prestige Communities:

  • The Reserve at Lake Keowee – Resort-style amenities and golf.

  • The Cliffs at Keowee – Multiple communities with world-class golf, dining, and recreation.

• Other Desirable Neighborhoods:

  • North: Keowee Bay

  • South: Waterside Crossing, Waterford Pointe

  • Additional: Harbor Point, Timber Bay, Keowee Key

• Why Buyers Choose Keowee:

  • Crystal-clear water quality (regulated by Duke Energy)

  • Stable water levels compared to other SC lakes

  • Long-term property value protection

Where Should Luxury Buyers Focus?

Each of these markets offers something different:

• Downtown Greenville: For those who want walkability, dining, and culture.

• Eastside: For golf, country club living, and proximity to GSP.

• Five Forks: For schools, community amenities, and family life.

• Lake Keowee: For lakefront luxury and resort-style living.

The right fit depends on your lifestyle, but one thing is certain: the Upstate’s luxury market has never been stronger or more diverse.

READ: Why is Greenville SC the Greatest Place to Retire

Thinking About Moving to Greenville, SC?

I’ve helped many families relocate to Greenville, guiding them through the process and helping them find the right fit for their needs.

Contact us for real estate inquiries:

📱 Call or text: 864-688-9738

📧 Email: [email protected] 

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